Historic Landmarks
THE ICONS THAT MARK “VACATION WONDERLAND”
The Russian River’s historic landmarks are the visual punctuation marks of West County’s past—signs, bridges, buildings, and roadside icons that instantly place you in river country.
From Monte Rio’s beloved “Vacation Wonderland” sign—echoing the era when summer visitors arrived by rail and auto—to quirky, unforgettable markers like the Pink Elephant sign, these landmarks capture the spirit of the resort years, the businesses that served generations of travelers, and the creative streak that has always run through the lower river.
The Russian River Historical Society helps keep the stories behind these places alive by researching their origins, collecting photographs and ephemera, recording memories from longtime locals, and sharing the history so these community touchstones remain more than just scenery—they remain part of the living identity of the Russian River.
